At EK777, your personal data is treated with the same care and respect as your money. This Privacy Policy explains in straightforward language exactly what information we collect when you use the platform, why we need it, how it is protected and what rights you have over it as a player in Pakistan.
Your data is never sold to third parties. We collect only what is needed to run your account securely and process payments in PKR.
Summary: EK777 collects personal data only to operate your account, process PKR transactions and keep the platform secure. We do not sell your data to advertisers or unrelated third parties. You have the right to access, correct or request deletion of your data at any time.
This Privacy Policy applies to all users of the EK777 platform accessible at ek777.pw, including anyone who browses the site, registers an account, makes a deposit in PKR, places a bet or plays any game — whether that is a cricket match bet during PSL season, a live casino session or a slot game.
EK777 is the data controller for the personal information you share with us. That means we are responsible for deciding how and why your data is processed, and for keeping it secure. We take that responsibility seriously.
By using EK777 — even just browsing the site without registering — you acknowledge that you have read this Privacy Policy and understand how we handle information. If you do not agree with how we process data, please do not use the platform. If you have already registered and wish to close your account, contact our support team at any time.
This policy should be read alongside the Terms and Conditions and Responsible Gaming guidelines, which together form the full framework governing your use of EK777.
EK777 collects different types of information depending on how you interact with the platform. Here is a clear breakdown:
| Category | Examples | When Collected |
|---|---|---|
| Identity Data | Full name, date of birth, CNIC number (for verification) | During registration and KYC verification |
| Contact Data | Mobile number, email address | During registration |
| Financial Data | JazzCash/Easypaisa account reference, bank account details, PKR transaction history | When you deposit or withdraw |
| Technical Data | IP address, device type, browser, operating system, session timestamps | Automatically when you access the site |
| Usage Data | Pages visited, games played, bets placed, session duration | Automatically during platform use |
| Communications Data | Support chat transcripts, email exchanges, feedback submitted | When you contact support |
| Verification Documents | Copies of ID, proof of payment method ownership | When requested for KYC or withdrawal verification |
We do not collect sensitive categories of data such as biometric information, health records, political opinions or religious beliefs. We collect only what is genuinely needed to run your account and keep the platform secure.
Every piece of data EK777 collects is used for a specific, defined purpose. We do not use data for anything beyond what is listed below:
What we do not do: EK777 does not sell, rent or trade your personal data to advertisers, data brokers or any unrelated third party. Your data is never used to build advertising profiles or sold to marketing companies.
EK777 processes your personal data under the following legal bases:
All financial transactions on EK777 are processed in Pakistani Rupees (PKR). When you deposit using JazzCash, Easypaisa, Raast, a bank transfer or a debit/credit card, your payment data is handled through encrypted, tokenised payment gateways.
EK777 does not store raw card numbers or full mobile wallet credentials on its own servers. What we retain is a transaction reference, the amount, the payment method type and the timestamp — enough to reconcile your account balance and resolve any disputes, but never the full sensitive details of your payment instrument.
If you ever notice a transaction on your EK777 account that you did not authorise, contact support immediately. We will freeze the relevant activity and investigate without delay.
EK777 uses cookies and similar technologies to make the platform work properly and to understand how players use it. Cookies are small text files stored on your device when you visit the site.
We use the following types of cookies:
You can manage cookie preferences through your browser settings. Blocking all cookies may affect your ability to use certain parts of the EK777 platform. We do not use cookies to build advertising profiles or share browsing data with ad networks.
EK777 does not sell your personal data. We share it only in the limited circumstances described below, and only with parties bound by appropriate data protection obligations:
All third parties with whom we share data are required to handle it securely, use it only for the specified purpose and comply with applicable data protection standards. We do not transfer your data to parties outside these categories.
EK777 keeps your data only for as long as it is genuinely needed. The retention periods we apply are as follows:
When data is no longer required and no legal obligation requires us to keep it, EK777 will securely delete or anonymise it. Anonymised aggregate data — which cannot identify any individual — may be retained indefinitely for platform analytics.
Protecting your personal data is a core responsibility that EK777 takes seriously. The security measures we apply include:
No system is completely immune to risk. In the unlikely event of a data breach that could affect your rights, EK777 will notify affected users promptly and take immediate steps to contain and investigate the incident.
You have meaningful rights over your personal data held by EK777. Here is what you can ask for at any time by contacting our support team:
Request a copy of all personal data EK777 holds about you. We will provide it within a reasonable timeframe.
Ask us to correct any inaccurate or outdated information held in your account profile.
Request deletion of your data. Note that some data must be retained for legal or financial compliance reasons even after account closure.
Ask us to restrict how we use your data while a dispute or correction request is being resolved.
Receive your account and transaction data in a structured, machine-readable format if you wish to transfer it.
Object to processing based on our legitimate interests or opt out of marketing communications at any time.
To exercise any of these rights, contact EK777 support through your account dashboard or via the contact details in Section 13. We aim to respond to all data rights requests within 30 days. Complex requests may take longer, in which case we will keep you informed of progress.
EK777 is strictly an adults-only platform intended for users aged 18 and above. We do not knowingly collect, store or process personal data belonging to anyone under the age of 18.
During the registration process, users are required to confirm their date of birth and agree that they meet the minimum age requirement. EK777 may request identity documents to verify age at any point, particularly before processing withdrawals or granting access to certain promotions.
If we become aware that an account has been registered by or is being used by a minor, that account will be closed immediately. Any deposits made will be returned to the original payment method following standard verification procedures.
If you believe a minor may have access to an EK777 account — whether through your own device or otherwise — please contact support immediately and consider using parental control software on shared devices. Details on responsible gaming tools are available on the Responsible Gaming page.
EK777 may update this Privacy Policy from time to time as the platform evolves, new payment methods are added or data protection best practices develop. When meaningful changes are made, the "Last updated" date at the top of this page will be revised and a notice will be posted on the platform.
We recommend bookmarking this page and reviewing it periodically — particularly if you are a regular player making deposits and withdrawals via JazzCash, Easypaisa or bank transfer, as payment data handling practices may be updated to reflect new gateway integrations.
Continued use of EK777 after an updated policy has been posted constitutes acceptance of the revised terms. If you disagree with any changes, you have the right to close your account and request deletion of non-essential data as described in Section 10.
If you have any questions about this Privacy Policy, want to exercise your data rights, or have a concern about how your information has been handled, our support team is available 24 hours a day, seven days a week.
EK777 commits to acknowledging all privacy-related requests within 48 hours and resolving standard requests within 30 days. We take your data rights seriously and will never ignore a legitimate request.
Privacy is not an afterthought at EK777. These are the concrete commitments built into how the platform handles every piece of information you share with us.
Every byte of data exchanged between your device and EK777 travels over TLS-encrypted HTTPS connections. Your login details, PKR transaction amounts and personal information cannot be read by anyone intercepting the connection.
EK777 does not sell, rent or trade your personal data to any third party for advertising or profiling. Your name, mobile number, JazzCash details and gaming history are used only for running your account — nothing else, no exceptions.
Raw payment credentials — whether from JazzCash, Easypaisa, your bank account or a card — are never stored on EK777 servers. Payments are tokenised at the gateway level, so sensitive financial details never sit in our database.
You can request access to your data, ask for corrections, opt out of marketing messages or request deletion — all by contacting support. EK777 responds to data rights requests within 30 days and treats every request with respect.
EK777 collects only what is genuinely necessary. We do not ask for information we do not need. If a field is not required to run your account or process a PKR transaction securely, we simply do not collect it.
Data is not kept forever. EK777 applies defined retention periods to each data category and securely deletes information once it is no longer needed. You will never find years-old data sitting unused in our systems without a documented reason.